There may not be a ton of enthusiasm in the publishing world for Apple’s new policy for subscription services—particularly when it comes to giving Cupertino a 30 percent slice of the pie. But the iPad juggernaut may be too big for many publishers to risk pushing back. The publishers of Popular Science and Elle magazines said they’d make their publications available for for subscription through Apple, but acknowledged Wednesday there will some tradeoffs. The iPad-using audience is too big and too lucrative—and the demand for subscription options is too great—to ignore.
Elsewhere in the publishing industry, reactions ranged from cautious optimism to pushback to silence on Apple’s new policy, which lets customers can sign up for subscriptions via in-app purchases. Those subscriptions will get automatically billed and renewed on users’ iTunes accounts. With this method, Apple takes 30 percent of subscription fees. Customers can sign up outside the app, at company Websites, but publishers are not allowed to provide in-app links for such a signup, and Apple stipulates that in-app subscription prices remain either the same or less than their counterpart offers.
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